AI at the Service of Your Marketing and Sales Strategy
Reference : AI-MKT-SLS-01
Price : Contact us
Level & Prerequisites :
Duration : 2 days
Basic understanding of marketing and sales concepts
No prior technical knowledge of AI required
Familiarity with digital tools is a plus
Description
This training program provides a practical and strategic introduction to the use of Artificial Intelligence to enhance marketing and sales performance. Participants will explore how AI tools can optimize customer acquisition, personalize communication, automate repetitive tasks, and support data‑driven decision‑making. Through demonstrations, hands‑on exercises, and real‑world use cases, learners will gain the skills needed to integrate AI into their daily marketing and sales operations.
Marketing managers and specialists
Sales managers and business developers
Digital transformation leaders
Entrepreneurs and consultants
Anyone looking to integrate AI into their commercial strategy
Public
By the end of this course, participants will be able to:
Understand the fundamentals of Artificial Intelligence and its applications in marketing and sales.
Identify opportunities to leverage AI for customer segmentation, lead scoring, content creation, and campaign optimization.
Use AI‑powered tools to automate workflows and improve productivity.
Analyze data and generate insights to support strategic decision‑making.
Design and implement an AI‑enhanced marketing and sales strategy aligned with business goals.
Prepare for certification related to AI applications in marketing and sales.
Course objective
Module 1 — Introduction to AI for Business
Module 2 — AI for Marketing Strategy
Module 3 — AI for Sales Performance
Module 4 — Practical Workshops
Module 5 — Designing Your AI‑Enhanced Strategy