Generative Artificial Intelligence (GAI)

Reference : IA-GEN-01    

Price : Contact us

Level & Prerequisites :

Duration : 2 days

  • No technical prerequisites.

  • General knowledge of digital technology is a plus.

Description

This training program offers a comprehensive and accessible introduction to Generative Artificial Intelligence (GAI), a technology that is profoundly transforming professions, processes, and business models.

It enables participants to understand key concepts, models (LLM, diffusion, GANs), concrete use cases, limitations, risks, as well as ethical and regulatory issues.

The program is designed for professionals wishing to integrate GAI into their activities or better understand its strategic potential.

  • Executives, managers, and decision-makers.

  • AI/Data/Digital project managers.

  • Innovation, marketing, HR, and IT managers.

  • Anyone wishing to understand and leverage AI.

Public

  • Understand the fundamentals of generative AI and how it works.

  • Discover the main models: LLM, diffusion, GANs, multimodality.

  • Identify concrete use cases in different sectors.

  • Master best practices for its use (prompting, limitations, risks).

  • Understand the ethical, legal, and regulatory issues.

  • Develop a strategic vision for integrating generative AI into an organization.

Course objective

  • Introduction to Generative AI

  • Generative Models

  • Functioning and Technical Principles (Accessible Level)

  • Business Use Cases

  • Ethical, Legal, and Regulatory Issues

  • Risks and Limitations

  • Integrating Generative AI into an Organization

  • Summary and Recommendations

Content

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The Challenges of Artificial Intelligence (AI)

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AI at the service of your marketing and sales strategy