Competitive Intelligence (CI) – Monitoring, Influence, and Protection
Reference : A0-TNMIBI04
Price : Contact us
Level & Prerequisites :
Duration : 2 days
No technical prerequisites.
General knowledge of management or strategy is a plus.
Description
This training program offers a comprehensive and practical introduction to Competitive Intelligence (CI), a strategic discipline that enables organizations to master information, anticipate risks, protect their intangible assets, and strengthen their competitiveness.
It covers the three pillars of CI: strategic monitoring, influence/influence communication, and information protection.
The program is designed for executives, managers, innovation leaders, consultants, and professionals who wish to structure a CI approach within their organization.
Executives, managers, and strategic leaders.
Innovation, marketing, and communications managers.
Consultants, analysts, and project managers.
Cybersecurity and risk management professionals.
Anyone wishing to structure a competitive intelligence approach.
Public
Understand the foundations and challenges of Competitive Intelligence.
Implement an effective strategic monitoring approach.
Identify information risks and competitive threats.
Master the tools for collecting, analyzing, and disseminating information.
Develop a controlled influence and communication strategy.
Protect sensitive data, know-how, and reputation.
Integrate Competitive Intelligence into the organization's overall strategy.
Course objectives
Introduction to Competitive Intelligence
Strategic Monitoring and Information Analysis
Influence and Strategic Communication
Information Protection and Risk Management
Competitive Intelligence Tools and Methods
Case Studies and Practical Workshops
Summary and Recommendations