Digital Analytic - Strategy and Best Practices

Reference : DA-SBP-20

Price : Contact us

Level & Prerequisites :

Duration : 3 days

  • Basic understanding of digital marketing concepts

  • No technical background required

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Description

This course provides a comprehensive overview of digital analytics and its strategic role in modern organizations. Participants will learn how to collect, interpret, and leverage digital data to optimize marketing performance, improve customer experience, and support data‑driven decision‑making. Through practical examples, hands‑on exercises, and industry best practices, learners will gain the skills needed to build an effective digital analytics strategy and implement measurement frameworks aligned with business goals.

Public

Who Should Attend

  • Digital marketing professionals

  • Data analysts and business analysts

  • Web analysts and UX specialists

  • Marketing managers and product owners

  • Anyone responsible for measuring digital performance

Course objectives

By the end of this course, participants will be able to:

  • Understand the fundamentals of digital analytics and measurement

  • Define KPIs aligned with business and marketing objectives

  • Build a digital analytics strategy using proven frameworks

  • Analyze user behavior across websites, apps, and digital channels

  • Use dashboards and reports to communicate insights effectively

  • Apply best practices for tagging, tracking, and data governance

  • Identify opportunities for optimization and continuous improvement

  • Evaluate analytics tools and choose the right solutions for their organization

Content

  • Module 1 — Introduction to Digital Analytics

  • Module 2 — Building a Measurement Strategy

  • Module 3 — Data Collection & Tracking Fundamentals

  • Module 4 — Analytics Tools Overview

  • Module 5 — Analyzing User Behavior

  • Module 6 — Reporting & Insight Communication

  • Module 7 — Optimization & Best Practices

  • Module 8 — Practical Workshops